Film company logos are something that require longevity and need to convey the brand in a succinct way.

I animated the new Lightbox logo, created as part of a rebrand by Planning Unit. The first inception had multiple cuts and angles, however we realised that a simple camera move was more filmic and conveyed the brand better. This logo made its debut at the launch of the feature documentary, Whitney.

Client: Lightbox
Agency: Planning Unit
Animation: Ultra Studio / Andrew Gooch
Output: Film & Cinema